In today’s fast-paced digital economy, mastering digital skills is no longer optional; it's essential for young people and aspiring entrepreneurs seeking to make their mark in the competitive job market. Recognizing the critical importance of these skills, the DigiUP project an innovative initiative led by EducPro in Portugal with partners Švietimas ir paveldas from Lithuania and Creative Youth Academy from Hungary is set to revolutionize how young people acquire digital entrepreneurship skills. With a budget of €60,000 and an ambitious vision, DigiUP (Project Number: 2024-1-PT02-KA210-YOU-000247099) aims to empower emerging entrepreneurs and youth workers across Europe, equipping them with the digital know-how essential for success in today's world.

The modern job market demands a high level of digital literacy and entrepreneurial acumen—skills that are often underemphasized in traditional education systems. DigiUP was created to bridge this gap, focusing on fostering practical, industry-aligned skills that can help youth not only secure employment but also thrive in the digital economy. Through this project, young participants will learn key aspects of digital entrepreneurship, from establishing an online presence to leveraging social media, e-commerce, and data analytics to grow and scale their businesses.

DigiUP is driven by a mission to shape the digital innovators of tomorrow. Its primary objectives include:

Developing Core Digital Skills: Participants will gain hands-on experience with tools and technologies that are crucial for modern entrepreneurship, such as digital marketing, online brand development, and virtual business operations.

Fostering Entrepreneurial Mindsets: The project aims to cultivate a spirit of innovation and resilience among young people, helping them develop the mindset needed to navigate the complexities of digital markets.

Supporting Youth Workers: DigiUP recognizes the role of youth workers in guiding young people. The project provides targeted training for youth workers to ensure they can support emerging entrepreneurs effectively.

Building a Transnational Network: DigiUP brings together participants from Portugal, Lithuania, and Hungary, promoting cross-cultural collaboration and understanding that will enrich the learning experience and help participants develop international business networks.

Over the project’s duration, a series of workshops, hands-on training sessions, and collaborative activities will equip young people with practical skills. These activities will include:

Digital Entrepreneurship Workshops: Focused on specific topics like social media marketing, e-commerce platforms, content creation, and digital strategy.

Mentorship Sessions: Participants will receive guidance from experienced digital entrepreneurs and industry professionals, enabling them to learn best practices and avoid common pitfalls.

Collaborative Innovation Challenges: These will allow participants to put their skills into practice, creating digital business concepts and pitching them in front of expert panels. 

Resource Development: To ensure long-term impact, DigiUP will develop a toolkit of resources—including guides, tutorials, and case studies designed to help participants continue learning and applying their skills after the project concludes.

DigiUP’s impact is intended to extend far beyond the duration of the project itself. By equipping young people and youth workers with these essential digital skills, DigiUP aims to cultivate a new generation of skilled entrepreneurs and informed digital citizens who are prepared to contribute to their local economies and the broader European market.

Podcast series: Podcast series from the experiences of young entrepreneurs

The project emphasizes long-term, sustainable development by creating a network of digitally literate youth capable of driving positive economic and social change. Moreover, DigiUP’s comprehensive approach to digital entrepreneurship addresses a broader range of competencies, preparing participants not only to adapt to current market needs but also to lead future digital transformations

At the heart of DigiUP’s success is the synergy between its project partners. EducPro, as the project leader from Portugal, brings expertise in digital education and professional training. Švietimas ir paveldas from Lithuania provides deep insights into youth engagement and educational innovation, while Creative Youth Academy from Hungary contributes experience in fostering youth creativity and entrepreneurship. This strategic partnership ensures that DigiUP’s curriculum and activities are robust, relevant, and widely applicable across Europe, maximizing the reach and impact of the project.

DigiUP is more than just a training initiative; it’s a movement to reshape how young people engage with the digital economy and empower themselves as self-starters in a rapidly changing world. As the project progresses, updates will be shared to ensure that its benefits reach a broader audience and inspire even more young people across Europe to step confidently into the world of digital entrepreneurship.